Former Arsenal vice-chairman David Dein has been appointed international president of England’s 2018/22 World Cup bid board.
England are among the favourites to land one of the tournaments, but have seen their bid beset by problems and come in for criticism in recent months.
An announcement on which two countries have been chosen as host venues will be made in December.
“David has a huge amount of experience in world football and an excellent network of contacts,” said chairman of the board Lord Triesman.
“We are very pleased that he will be joining the team in such an important role for the crucial final 10 months.
“We are happy with the way the bid is progressing but it is important to keep the momentum building in any campaign, and to peak at the optimum moment, and we are sure David can achieve that with us.”