SubscribeSubscribe

The European Commission has completed its investigation into the sale of media rights to German league matches after the Bundesliga, agreed to rework its marketing methods.

From the 2006-07 season more matches will be available to fans over the Internet or on video mobile phones, a Commission spokeswoman confirmed.

German clubs own the broadcasting rights to their games and will in future be able to sell some of the rights, but still retain the advantage of selling through the Ligaverband, a central Bundesliga marketing agency.

“What we are trying to do basically is to maintain the profits from the group sales of these rights … but increase sales with different packages that can be bought by various purchasers,” Amelia Torres told a news conference.

“We are trying to encourage innovation and make sure these rights, which are so significant, are available to a maximum number of people.”

Kelsey Media Ltd
The Granary, Downs Court
Yalding Hill
Yalding
Kent ME18 6AL
01959 541444
www.kelsey.co.uk

© 2022 Kelsey Media Ltd

Save 50% today!

Subscribe to World Soccer magazine and receive your first 13 issues for only £38.94!