Real Madrid have agreed a new shirt sponsorship deal with BenQ Mobile, which will come into effect at the start of next season and run until 2010.

“We are very pleased with our new principal sponsor BenQ Mobile,” Real marketing director Jose Angel Sanchez told the club website.

“They are an ambitious, creative company. The close links BenQ have in the Asian markets will allow us to develop our activities in this zone.”

According to reports in Spain, the lucrative deal is worth around €100m over five years.

Real will carry the logos of both BenQ and Siemens (the German company recently acquired by BenQ) on their shirts.

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