People of the Year: Christian Seifert
December 27, 2020
Instrumental in leading the game out of the COVID-19 pandemic
Christian Seifert
Germany’s masterplan for success
May 23, 2013
A lot is riding on Bayern Munich and Borussia Dortmund in the Champions League: Not only their own ambitions to bring the trophy back to Germany for the first time in 12 years but a need to vindicate the Bundesliga concept – that success off the pitch breeds success on it. Where it began, how it works and what happens next were laid out by Christian Seifert, chief executive of the Bundesliga.
Face to face: Christian Seifert, chief executive of the Bundesliga
May 23, 2013
"(Qatar 2022)... is an example of what happens when you use football as a political instrument and think you are making some kind of United Nations project." Bundesliga chief Christian Seifert on the decision to award the World Cup to a country with no football culture.