Christian Seifert

  • Germany’s masterplan for success

    May 23, 2013

    A lot is riding on Bayern Munich and Borussia Dortmund in the Champions League: Not only their own ambitions to bring the trophy back to Germany for the first time in 12 years but a need to vindicate the Bundesliga concept – that success off the pitch breeds success on it. Where it began, how it works and what happens next were laid out by Christian Seifert, chief executive of the Bundesliga.

  • Face to face: Christian Seifert, chief executive of the Bundesliga

    May 23, 2013

    "(Qatar 2022)... is an example of what happens when you use football as a political instrument and think you are making some kind of United Nations project." Bundesliga chief Christian Seifert on the decision to award the World Cup to a country with no football culture.


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