Germany’s masterplan for success
May 23, 2013
A lot is riding on Bayern Munich and Borussia Dortmund in the Champions League: Not only their own ambitions to bring the trophy back to Germany for the first time in 12 years but a need to vindicate the Bundesliga concept – that success off the pitch breeds success on it. Where it began, how it works and what happens next were laid out by Christian Seifert, chief executive of the Bundesliga.