Chelsea have confirmed a new £50m five-year sponsorship deal with electronics company Samsung.
The deal is the biggest in English football, surpassing Manchester United’s four-year deal with Vodafone, which is worth £36m.
Samsung replace current sponsor Emirates, who will be joining forces with Arsenal at the end of this season. Arsenal do have an eight-year deal with Emirates worth a potential £100m, but that includes the naming of Arsenal’s new stadium due to open in 2006, in additiona to a shirt deal.
The deal means the logo “Samsung Mobile” appearing on shirts for the club’s centenary season.
“Samsung Electronics has a key part to play in the future global development of Chelsea and we believe we can play a similar role for it in its strategic aims,” Chelsea chief executive Peter Kenyon told a news conference.