FIFA has signed a €270m sponsorship deal with German sporting goods ccompany Adidas, officials have confirmed.

Under the deal, Adidas will become the governing body’s official supplier of sports equipment from 2007 until 2014 and will have sponsorship rights to all FIFA events, including the World Cup.

“It is both a challenge and a responsibility for us to strive to make the world a better place through our mutual passion for the game and its development,” said FIFA President Sepp Blatter.

“I am looking forward to the fruits of this winning partnership.”