UEFA is considering changing the name of the UEFA Cup competition to the UEFA Europa League.
The planned rebranding was revealed by Karl-Heinz Rummenigge, the acting chairman of the new European Clubs Association.
“The hope is that a refreshment of the name and brand can help achieve better results than we’ve seen in the UEFA Cup in the past,” Rummenigge said.
“There has been a general impression that it has become a second-class competition and that we should get back to how it was ten or 15 years ago.”
The new name is intended to better reflect the new group stage system being used in the competition from the 2009-10 season.
UEFA announced in December that it was revamping the UEFA Cup’s format, dropping the unpopular five-team groups in which teams play each opponent just once either home or away in favour of a simpler home and away system.