Rafa Benitez is looking for Liverpool to follow Real Madrid’s blueprint to success.
Benitez was speaking in the aftermath of American businessmen George Gillett and Tom Hicks taking control of the club.
After meeting the duo Benitez said he is happy with their vision for the club.
“We spoke a lot about the future of the club, and by the end I was very happy with what the people said,” Benitez told the Liverpool Echo “I was convinced they want the best for the club.
“They recognised they need to change a lot of things. There are some aspects of Liverpool which must also remain the same, but it’s clear where we can improve. This is a club which has a great history, but also has a great potential.”
The Spanish coach believes Liverpool should be looking to emulate the likes of Real Madrid with the way in way the club is marketed.
“Liverpool is a club which can improve and grow, by keeping the ideas which have made us strong, and making improvements where they are needed.
“For example, how many club shops do we have around the world? We should be doing more in areas such as Asia, or even Spain where we are very popular.
“There is a big difference between the commercial side of a club like Liverpool or Real Madrid. The people in Madrid are able not only to sell shirts around the world, but the name of Real Madrid has made a lot of money over the years.
“Maybe Liverpool can not be as big as Real Madrid off the pitch, but they can learn from what clubs like this have done and become one of the biggest clubs in the world off the pitch as well as on it.”